Hotheads aren’t your typical gummy worms. They’re sour, sweet, and… spicy? Yep, habanero-level spicy. To launch this bold new candy, we crafted Snapchat, YouTube, and TikTok content that takes viewers on an epic sour-sweet-heat journey. It’s lit!
15 Second Spot
6 Second Spots
Vertical Videos
Compositing
Match Cut Concepts
Awesome Lava Pit
Napoleon Dynamite's Basement
Surface of the Sun
High School Science Class
Casually Traveling the Speed of Light
10 Cent Horsey Ride
Behind The Scenes
Snapchat Activation
Creative Direction: Grant Eull
Art Direction: Scott White
Copywriting: Will Caesar
Production Partner: Pixel Farm
