3M tasked us with creating content to educate homeowners on their Filtrete technology. Our solution? Dustin the Dust Bunny—a mascot who's not afraid to do the dirty work and dive into the science behind Filtrete. It’s a breath of fresh air for the Filtrete brand.
Social Videos
Art Direction: Scott White
Copywriting: Will Caeser
Motion Design: Nate Miller & Dawn Charbonneau
Production Partner: Acowsay Film Company
