The Discoverer Stronghold is a beast of a tire, built for those who work relentlessly. We partnered with Cooper to launch their most rugged, all-terrain workhorse yet—designed for people who rely on their trucks as much as their own hands. This tire doesn’t just perform; it dominates.
I Am What I Do – 30 Second Spot
Cut Downs
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Executive Creative Director: Gil Muiños
Creative Directors: Chris Shults & Braden Lee
Art Director: Scott White
Director: Nico Poalillo
Copywriter: Hayley Arnet
