Most people think "tires" when they hear "Goodyear," but we saw an opportunity to highlight their auto service expertise. With a fresh brand identity, we created content to tell drivers about Goodyear's full range of car care services and their talented mechanics.
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Paid Social Content
Out of Home
Email Designs
Creative Direction: Lee Hanson
Art Direction: Scott White
Design Direction: Robert Pflaum
Copywriting: Will Caesar
