To relaunch Freschetta, we built a campaign focused not just on convenience but on high-quality ingredients. With a touch of magic, we filmed spots that playfully exaggerated convenience while showcasing the premium ingredients.
15 Second Spot
6 Second Spots
Compositing
Behind The Scenes
Social Content
Creative Direction: Jeff Stevens
Art Direction: Scott White
Copywriting: Will Caesar
In collaboration with Pixel Farm
